Story Behind the Collaboration
Doughnut and Midwest Vintage are both fashion brands that have faith in a sustainable fashion. Even though the two brands have distinctively different aesthetics and direction, we want the same future for fashion, a sustainable one. Denim is such a durable and versatile material, and we think vintage denim wear can be more than just vintage denim wear. It can merge with other elements. Creating an upcycled series in form of remaking deconstructed clothing and vintage wear mixing with new fabrics. We are hoping this collab series would help lengthen the lifespan of fabrics.
What makes it sustainable?